Red Hat: RHEL 8
When Red Hat prepared to launch Red Hat Enterprise Linux 8, the company’s flagship product and foundation of its open hybrid cloud strategy, our creative team was tasked with developing a global campaign that could scale across markets, speak to multiple audiences, and evolve alongside the brand.
Role: Lead Brand Designer
Team: Brand, Product Marketing, Motion + Video, Campaigns
Client: Red Hat
Over the course of several months, we focused on building a campaign that would have an impact with boldness and simplicity, but also be flexible enough for our global regions to adapt and still be cohesive.
Out of home ads included placements in London and New York’s Times Square, as well as event activations at the 2019 Red Hat Summit. Digital included ad placements in TechCrunch, The Washington Post, and The New York Times.