A kit for non-planners
Today is a kit of planning tools designed to be approachable, malleable, and ultimately rewarding for those who don’t consider themselves to be organized enough to consistently plan. Centered around the concept of revealing only what the user needs to know for the present moment, Today incorporates levels of data input to mold each user’s habits and routines.
Brand Elements
In Application
Today consists of three main components: a desktop application, a mobile application, and a physical journal. Each serve unique purposes in the user’s journey of following a thought to a scheduled action step.
Desktop Application
Add tasks and events
Users are encouraged to input any and all specifics they’re aware of the moment they decide to add a task or event. Through this practice of taking a moment to add specifics, Today can make smart scheduling suggestions based on many different factors, like deadlines and available time in the calendar.
Stockpile your to-dos
Through the stockpile feature, users don’t just have a long list of to-dos with lack of priority or categorization. They can make multiple themed to-do lists, see them all in the same place, and have items added to their schedule when they see fit.
Mobile Application
The mobile application focuses on an even narrower scope of information at the given moment. Users can also quickly add tasks or events in those passing moments where they think of something and know they’ll forget it later. The next time they’re on the desktop application, they’ll be prompted to fill out specifics.
Interactions
The Brain Dump Journal
Among the desktop and mobile applications, the brain dump journal meets the need for a physical piece of paper and a messy handwritten to-do list for the overwhelmed brain. The journal encourages users to practice freely writing every single to-do item they can recall - “brain dumping” - as a form of decluttering their mental space.
Development
Initial Research
Case studies, user interviews, + studying precedents.
Research findings
Consolidating research, personas, + user journey mapping.
Brand Development
Color, mark, typography, and visual language exploration.
Task flows
Task flow maps + working in Sketch.