0.thumbnail.png

Today.

Brand design, UX, + UI design

mobile-busy-fun-mockup.png

A kit for non-planners

Today is a kit of planning tools designed to be approachable, malleable, and ultimately rewarding for those who don’t consider themselves to be organized enough to consistently plan. Centered around the concept of revealing only what the user needs to know for the present moment, Today incorporates levels of data input to mold each user’s habits and routines.

 

Brand Elements

2.today-brand-kit-19.png
3.today-vector-elements.png
 
desktop-busy-mockup.png

In Application

Today consists of three main components: a desktop application, a mobile application, and a physical journal. Each serve unique purposes in the user’s journey of following a thought to a scheduled action step.

 

Desktop Application

5.hi-fi-1.png
6.hi-fi-2.png
7.hi-fi-3.png
 
9.hi-fi-5 copy.png

Add tasks and events

Users are encouraged to input any and all specifics they’re aware of the moment they decide to add a task or event. Through this practice of taking a moment to add specifics, Today can make smart scheduling suggestions based on many different factors, like deadlines and available time in the calendar.

 

Stockpile your to-dos

Through the stockpile feature, users don’t just have a long list of to-dos with lack of priority or categorization. They can make multiple themed to-do lists, see them all in the same place, and have items added to their schedule when they see fit.

9.hi-fi-5.png
10.hi-fi-6.png
 

Mobile Application

12.mobile-1.png
13.mobile-2.png
14.mobile-3.png
15.mobile-4.png

The mobile application focuses on an even narrower scope of information at the given moment. Users can also quickly add tasks or events in those passing moments where they think of something and know they’ll forget it later. The next time they’re on the desktop application, they’ll be prompted to fill out specifics.

 

Interactions

 
14-brain dump intro.JPG

The Brain Dump Journal

Among the desktop and mobile applications, the brain dump journal meets the need for a physical piece of paper and a messy handwritten to-do list for the overwhelmed brain. The journal encourages users to practice freely writing every single to-do item they can recall - “brain dumping” - as a form of decluttering their mental space.

 

Development

Initial Research

Case studies, user interviews, + studying precedents.

13.initial-research.png
14.research-findings.png

Research findings

Consolidating research, personas, + user journey mapping.

Brand Development

Color, mark, typography, and visual language exploration.

15.brand-development.png
16.task-flows.png

Task flows

Task flow maps + working in Sketch.