Claire Allison
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Red Hat—RHEL 8

Client: Red Hat

Our creative team worked with the Red Hat Enterprise Linux business unit to develop a global campaign to support the launch of Red Hat Enterprise Linux 8. Over the course of several months, we focused on building a campaign that would have an impact with boldness and simplicity, but also be flexible enough for our global regions to adapt and still be cohesive. Through the creative and messaging, the campaign shows the many worlds the product both inhabits and enables.

Out of home ads included placements in London and New York’s Times Square, as well as event activations at the 2019 Red Hat Summit. Digital included ad placements in TechCrunch, The Washington Post, and The New York Times.

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Credits: Nick Burns (senior art director), Casey Stegman (senior copywriter), Claire Allison (graphic designer), Naomi Amado (copywriter), Victoria Lawton (account manager), Justin Braun (senior creative strategist), Mike Esser (creative director), David Baeumler (associate creative director), John Bosco (video director), Rachel Rooney and Shawn Lamons (video producers), Nick Wagner (media strategist).

This is the personal site of Claire Allison and is in no way affiliated with or endorsed by Red Hat, Inc.