Workiva: Where your most important work comes together
When financial reporting, sustainability, and audit and risk come together through shared data, teams, and processes, the true power of assured integrated reporting and the Workiva platform shines. Workiva: Where your most important work comes together.

More than a campaign, this initiative marked a brand evolution, transforming familiar elements into a vibrant, dimensional 3D world. Reflecting the depth and connectivity of our platform, each dynamic vignette shows how Workiva connects data and teams to drive clarity and confidence in reporting.
Role: Art Direction, Brand Design, Motion, Illustration
Teams: Creative, content, campaign management, product marketing, executive leadership
External partners: Pentagram, Leo Natsume
Client: Workiva
Strategic foundation
Following global brand research with Ipsos, we identified a need to shift from awareness to consideration. Our goal: clearly define the emerging category of assured integrated reporting while strengthening Workiva’s position as its leader.

We evolved our tagline from “Where your most important work happens” to “Where your most important work comes together”—a subtle but powerful shift that clarified our differentiator and unlocked broader creative potential.
Evolving visual language
As lead brand designer, I guided the creative strategy and visual development. Building on our core “amoeba” brand shapes, I reimagined their relationship—bringing them together at an intersection that symbolized the power of unified reporting. The intersection became a visual mechanism to reveal the power of our platform.
Creating an illustration world
I introduced narrative illustration as a new brand language, balancing vibrancy and warmth with practical storytelling. Partnering closely with 3D illustrator Leo Natsume, I developed sketches, curated style references, and directed composition and texture to ensure the work remained true to the brand while pushing it forward.
Bringing it to life
Collaborating with Pentagram, I led the visual development of OOH, digital, and web experiences, including a refreshed homepage and launch video. Message and visual pairings were strategically aligned to audience insights, with scalable templates for global use.
Expanding storytelling with video
I worked with our animation lead to co-concept and direct an animated :30 brand film highlighting connected finance, sustainability, and risk reporting. I oversaw storyboarding, animation, and alignment with marketing leadership throughout production.
Results & impact
Post-launch testing and performance tracking revealed a 40% lift in conversion rates, confirming the campaign’s effectiveness in driving engagement and consideration. Through this evolution, we established a more mature, flexible brand system that continues to inform future creative work across the company.