Rather than producing everything at once, we took an iterative approach—creating one piece at a time to stay responsive to voter sentiment and registration trends. Early content focused on inspiration and clarity to build momentum, while later pieces were designed to be highly shareable, encouraging voters to mobilize their networks.


We kept communication fast and open throughout, and I shared work-in-progress early and often to ensure content stayed timely and relevant.

I intentionally created the pieces with versatility in mind, making sure it could be used across multiple platforms in both digital and print formats. The assets supported messaging and drove engagement on Kamala for NC's social channels, while also being shared on Reach to empower organizers and volunteers in other state-specific campaigns. Beyond digital, the materials were adapted for physical use—appearing as posters at rallies and as postcards for grassroots outreach efforts.